Tuan Q Phan

Associate Professor

Marketing, Innovation & Information Management

The University of Hong Kong Business School

Professor Tuan Q Phan is a distinguished researcher whose work spans across multiple disciplines including economics, marketing, consumer behavior, computer science, and statistics.

With his expertise and focus in using large and population size datasets, Prof. Phan’s research delves into FinTech, retail and e-commerce, logistics and transportation, social media, news and video media, technology and consumer products, and education. His research studies have been published in leading scientific and management journals, including the Harvard Business School Publishing, Proceedings of the National Academy of Science (PNAS), Marketing Science, Journal of Marketing Research (JMR), Information Systems Research (ISR), and Electronic Commerce Research.

Prof. Phan received his doctorate from Harvard Business School, and an undergraduate from the Massachusetts Institute of Technology. He is also an expert witness and entrepreneur, who frequently consults with industry leaders.